Fueling a World Champion
At O’Briens, we believe champions are built on discipline, resilience, and the right fuel.
Today, we are proud to welcome World Champion and World No. 1 Towerrunner Soh Wai Ching as our official Brand Ambassador for 2026.
A World Champion Who Rises Above
Recognised internationally as a World Champion and ranked World No. 1 Towerrunner, Soh Wai Ching has conquered some of the tallest skyscrapers across the globe. His record-breaking achievements have not only redefined the sport of tower running but have also placed Malaysia firmly on the world stage.
As a Malaysian-owned Irish brand, O’Briens is honoured to collaborate with a homegrown athlete whose pursuit of excellence reflects our own commitment to quality and performance.
Fueling a World No. 1 Towerrunner
Behind every World Champion is discipline — and behind discipline is proper nutrition.
As the World No. 1 Towerrunner, Wai Ching’s training demands endurance, recovery, and sustained energy. Through this partnership, O’Briens supports his performance journey with wholesome, balanced meals designed to fuel strength and resilience.
From protein-packed sandwiches to freshly brewed coffee, our philosophy remains clear:
Fresh. Wholesome. Made to Perform.
Inspiring a Nation to Rise Higher
As a World Champion and global role model, Soh Wai Ching inspires thousands to push limits and embrace discipline.
Together in 2026, O’Briens and the World No. 1 Towerrunner will:
- Promote healthier lifestyle choices
- Support performance-focused nutrition
- Champion community fitness initiatives
- Inspire Malaysians to rise higher in their own ambitions
This collaboration represents more than a partnership — it reflects a shared vision of excellence, strength, and national pride.
Rise Higher With O’Briens
He climbs towers.
We fuel champions.
Welcome to the O’Briens family, Soh Wai Ching — World Champion and World No. 1 Towerrunner.
Here’s to fueling more records, more milestones, and more victories ahead.
About O’Briens Ireland Sandwich Café
O’Briens Ireland Sandwich Café is a Malaysian-owned Irish brand recognised for its fresh sandwiches, wholesome ingredients, and welcoming café experience. For over two decades, O’Briens has been committed to serving balanced, nutritious meals crafted with quality and consistency.
With outlets nationwide, O’Briens continues to support communities by promoting healthier lifestyle choices — offering food that fuels busy professionals, families, and high-performing individuals alike.
Rooted in Irish heritage and driven by Malaysian passion, O’Briens remains dedicated to freshness, performance, and purposeful living.