O’Briens Irish Sandwich Café is pleased to announce our participation in the MRCA Value+ Campaign, organised by Malaysia Retail Chain Association.
As a proud supporter of MRCA, O’Briens is committed to contributing to initiatives that drive retail growth, enhance customer engagement, and create added value for members across the industry.
Campaign Details
Campaign Name: MRCA Value+ Campaign
Campaign Period: 1 May 2026 to 31 December 2026
Redemption Method: Physical vouchers only
Exclusive Benefits for MRCA Members
Through this campaign, MRCA members can enjoy exclusive offers at participating O’Briens outlets nationwide via physical voucher redemption. This initiative is designed to encourage in-store visits while delivering a rewarding dining experience with our freshly prepared sandwiches, salads, and beverages.
Strengthening Industry Collaboration
O’Briens values the role of MRCA in fostering a collaborative retail ecosystem through networking, education, and shared expertise. Our participation in the MRCA Value+ Campaign reflects our continued commitment to supporting the association and contributing to the growth of Malaysia’s retail industry.
We look forward to welcoming MRCA members to O’Briens and being part of this exciting campaign.