O’Briens Irish Sandwich Café is introducing a new sweet indulgence — our Strawberry Croissant — specially launched alongside Parents Day. This limited-time promotion will run until 21 June, bringing a warm, pink-toned and heartfelt atmosphere to the season.
The launch also marks the beginning of our Parents Appreciation Season 2026 campaign, themed “For the Ones Who Raised Us.” The campaign is designed to strengthen emotional connections with our customers, encourage more dine-in moments with loved ones, and showcase a curated selection of our signature menu and partner items throughout this special celebration period.
As part of the campaign, members will enjoy an exclusive 10% discount, creating added value for loyal customers while encouraging new customers to sign up for our membership programme.
Campaign Details
Campaign Name: Parents Appreciation Season 2026
Campaign Period: 10 May 2026 to 21 June 2026
Key Highlights
- We will be featuring a curated range of products showcased in the campaign visual, including Strawberry Croissant, Yuri Matcha Latte, Chicken Tripledecker Toastie, Shepherd’s Pie, Fibrasoy, and Vanilla Crepe. These items will be highlighted across our digital platforms and in-store to enhance visibility throughout the campaign duration.
- We will be giving a 10% discount for members only.